There are many conventions to the genre of pop music. One of the most noticeable, and popular, is the fact that the artists in question are wearing the most popular clothes and brands. 'Pop' music comes from the word popular, so this explains the get-up of the artists, but also the set; stereotypically a mansion or a luxury lifestyle house. Our culture today is mainly focused around the genre of 'Pop', with shows such as 'X Factor' and 'Britain's Got Talent'. Although its not just music shows which portray pop, as variety shows like BGT and various dance shows which seem to almost mimic the 'poppy' choreography within the pop music videos.
Another not so much a convention, but something that happens much too often in pop music, is ghost writers and the singers not actually writing their own music, and just singing it and being used to be sold as an 'image' or 'brand'. A ghost writer is someone who writes material for someone else who is the named author. A big example of this is Britney Spears, as she never wrote any of her music and was just used to sing the songs, as she was a very attractive young woman, who would attract a rather large audience. Throughout the world of pop, there are, in my opinion, too many 'artists' who use ghost writers. Even the most influential artists such as Justin Bieber, Drake and Kanye West have used a ghost writer at some point or another.
A very popular and important part of the pop music genre is the image that an artist gives off. By this, I mean that a lot of artists, particularly female, will act very sexually or seductively in their music videos, knowing that this kind of behaviour will attract a large audience. Current artists tend to dress in a provocative way to portray a sexual atmosphere.
*Pictures from top to bottom - The X Factor, Drake, Katy Perry*
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