Monday, 17 July 2017

Codes and Conventions of House Music

Image result for oliver heldensHouse music is a style of electronic dance music that originated in Chicago, Illinois, United States in the early 1980s. House is up-tempo music for dancing, although by modern dance-music standards it is mid-tempo and the tempo for house music tended to be slower in the early years of house.

House was boosted in the UK by the tour in March 1987 of Knuckles, Jefferson, Fingers Inc. The second best-selling British single of 1988 was a house record, the Coldcut-produced "The Only Way Is Up" by Yazz and this was the first house song in the UK. The majority of the top DJ's and producers in the electronic/house genre tend to hail from Holland.


The music videos for House music tend to have messages about dancing, love, sexuality, and drugs all underpinned with repetitive arrangements and a steady bass drum beat.
Another code & convention of a House music video is that it tend to have scantily clad women doing sexy and seductive dance moves. Also, they are usually dressed in clothes that expose their bodies and clothes that will attract a male audience. On the other hand, electronic/house songs tend not to have music videos, as the producers of the music feel that it should just always be about the music, and don't want anything taking away from their music.

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Evaluation Question #4

 How did you use media technologies in the construction and research, planning and evaluation stages? https://prezi.com/view/0cZIDihKu67...